About Me

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I earned a Bachelors of Science in Product Design & Development from San Francisco State University.

I start by mapping out the entire user journey, not just the interface. 

That means identifying primary user roles, understanding their goals, and digging into what happens before and after they interact with the product. 

I conduct stakeholder interviews, analyze usage data, and study legacy workflows or spreadsheets that teams rely on. 

Then I break down complex tasks into intuitive flows by reducing cognitive load and surfacing the most relevant information at each step. My goal is always to create clarity and confidence for the users especially when the product is data heavy.

I perfected this in marketing where multiple departments needed something different from the same strategy. I treat conflicting feedback as a signal that something deeper needs clarification either in the problem space, the goals, or the communication. 

First, I make sure everyone is aligned on the user needs and business objectives behind the design. I often use frameworks like RICE or MoSCoW to reframe the conversation in terms of priorities and impact. 

When needed, I present multiple design paths with pros/cons to drive a focused discussion. Ultimately, I anchor decisions in user research, usability data, and shared success metrics to move the conversation forward productively.

Success goes beyond aesthetics because it’s about enabling efficiency, accuracy, and adoption. 

I track metrics like task success rate, time-on-task, error rates, feature adoption, and support ticket volume. 

I also partner with product and data teams to monitor retention, NPS, and funnel conversion within the product. 

These metrics help validate the impact of UX and inform future iterations. I also listen closely to qualitative signals from customer success teams and sales, who often hear pain points first.

I partner with sales and customer success teams to gain frontline insights. They’re a goldmine for surfacing usability friction, unmet needs, and opportunities for better onboarding. I view these teams as key collaborators, not just downstream touchpoints.

I integrate accessibility from the start. I follow WCAG 2.1 guidelines for color contrast, keyboard navigation, semantic structure, and screen reader support. 

I also design with inclusive patterns that accommodate users with varying levels of tech proficiency, which is common in enterprise environments. 

My experience in digital marketing taught me how to translate complex data into clear, user-friendly experiences. 

I learned to run A/B tests, interpret user behavior at scale, and optimize conversion flows  which are all skills that directly support my UX process today. 

It also taught me to balance user empathy with business outcomes. When designing tools, I use that same mindset to build interfaces that are intuitive and also drive measurable results, whether it’s efficiency gains, reduced churn, or increased adoption.